Online Reviews Drive Dealership Selection Vehicle Purchases

Reputation Management: 80 Percent of Car Buyers Now Influenced by Online Customer Reviews Article Courtesy of: Ralph Paglia 8 in 10 American Car Buyers Report Online Reviews Influence Their Selection of a Dealership and the vehicle they purchase 78% of Americans aged 18-64 agree that online reviews help them decide whether or not to purchase from a specific dealership. … [Read more...]

Automotive Articles

Seven Social Media Trends for Auto Dealers Posted by Nancy Liberman Everyone knows that the automotive industry runs on loyalty.  Faced with an ever-competitive landscape, dealers strive to cultivate long-term relationships with customers to drive auto sales and increase service and parts revenue. Dealers have relied upon direct mail and email to keep up communications with … [Read more...]

Reputation Management

DEALERSHIP INFORMATION TECHNOLOGY Stakes are high in reputation management Michael LeGault Automotive News | December 13, 2010 - 12:01 am EST When Google speaks, people listen. That's why recent changes that Google has made to the way it lists dealerships and other retail businesses are reverberating through automotive retailing. Until a few months ago, Google would attach a few … [Read more...]

Ford Motor Company – Reputation Management

Scott Monty - Ford Motor Company Scott Monty speaks on how to use Social Media platforms to manage your online reputation. He points out some examples pointing to companies who do it the right way, and remarks on those businesses who've thrown fuel on the fire because they were NOT prepared. … [Read more...]

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