The Super Bowl commercial…every year agencies gear up for the biggest spend of the year to get themselves in front of the largest captive audience in the world, however, the viral aspects that can transpire from the “right”  ad campaign has legs to last a lifetime!

Watch for Social and Mobile push components to increase reach and engagements!

Here are two automotive related commercials that will impact brand, reach and more… Everyone loves Bueller…Bueller? Oh YEAH!

Let’s see if it results in more sales and traction for the 2012 Honda CR-V

Honda Revisits Ferris Bueller with the 2012 CR-V

Volkswagen – The Dog Strikes Back

Game Day 2012 Super Bowl Ads

Toyota Re-Invented Camry- Super Bowl Car Commercials 2012

Acura Jerry Seinfeld – Super Bowl 2012

 Audi – Vampire Party Super Bowl 2012

 BMW – The Big Grab – Super Bowl Commercials

Cadillac – Green Hell – Super Bowl Ads 2012

Chevy Sonic Stunts – Super Bowl Ads 2012 – Car Commercials

Chevy Best Gift Ever – Super Bowl Commercials 2012 – Car Ads

Chevy Volt Aliens – Super Bowl 2012 Car Commercials  and Automotive Ads

Chevy Runs Deep with Rainn Wilson – Half Suit – Super Bowl 2012 – Car Commercials

Suzuki KIzashi – 50 Cent – Super Bowl 2012 Car Commercials

KIA Optima – Motley Crue Super Bowl Car Commercials 2012

Chevy Silverado – Super Bowl 2012 Car Commercials

2011 Model Year Inventory Running Out Quickly

Posted on November 1st, 2011 by Dealer in News

SANTA MONICA, Calif.  — Edmunds.com, the premier online resource for automotive information, noted today that October may officially be the turning point for the automotive model year.

In October, 2012 model year vehicles made up 52.3 percent of new car sales; in September the figure was only 35 percent. Chrysler and Honda were among the brands that practically doubled their 2012 sales penetration from September levels, while Toyota more than tripled its 2012 share this month.

As a result, average industry incentive spending decreased in October, since the newer model year vehicles are hardly discounted compared to the 2011 models.

On average, automakers spent an average of $2,158 on vehicle incentives per vehicle sold in October, said Edmunds.com, down 12.1 percent from September and down 11.5 percent from October 2010.

Edmunds.com analysts determined that 2011 model year incentives are essentially flat from September, while 2012 model year incentives climbed a slight five percent.

“The ‘days to turn’ rate, which counts the days a car is on the dealership lot before it is sold, is at the lowest point we have on record,” said Jessica Caldwell, senior analyst at Edmunds.com. “Production is a lot leaner for the domestics these days, while Honda and Toyota are still rebuilding inventory after the earthquake.”

Edmunds.com’s monthly True Cost of Incentives^SM (TCI^SM) report takes into account all automakers’ various U.S. incentives programs, including subvented interest rates and lease programs, as well as cash rebates to consumers and dealers. To ensure the greatest possible accuracy, Edmunds.com bases its calculations on sales volume, including the mix of vehicle makes and models for each month, as well as on the proportion of vehicles for which each type of incentive was used.

About Edmunds.com, Inc. (http://www.edmunds.com/help/about/index.html)

Edmunds.com Inc. publishes Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site and hosts the most established automotive community online. Its mobile site, accessible from any smartphone at www.edmunds.com, makes car pricing and other research tools available for car shoppers at dealerships and otherwise on the go. InsideLine.com is the most-read automotive enthusiast Web site. Its mobile site, accessible from any smartphone at www.insideline.com, features the wireless Web’s highest quality car photos and videos. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.

With worries about March’s devastating earthquake in Japan becoming a distant memory, Honda’s factories are almost all running full speed ahead – but its sales haven’t taken off in quite the same way.

Honda sales were down 28 percent last month even though dealership inventory levels are improving and its North American factories are churning out cars as quickly as they can.

“We’ve been going wide open … even adding some overtime on Saturdays, trying to catch up,” said Mark Morrison, a spokesman for Honda’s Lincoln, Alabama, plant told the Anniston Star.

Honda builds its Pilot crossover (pictured), Ridgeline pickup and Odyssey vans in Alabama. Pilot sales were up 11 percent last month, but Odyssey and Ridgeline sales were down 18 and 86 percent, respectively.

Analysts say that increasingly products offered by other automakers have drawn would-be Honda buyers into competitor showrooms when dealership inventories – and manufacturer-backed deals – were weak.

“As they [Honda] start to lose market share, that is a worry,” Edmunds analyst Bill Visnic said. “There are people who have been loyal to Honda, but have not found what they want and so may go somewhere else. In the automotive industry, if you lose a buyer, it’s very hard to get that buyer back.”

Honda has never offered big incentives, but it still cut dealership spending over the summer because of its low inventory levels.

Nashua Car Dealers adds: ” With many Honda dealership lots still not up to inventory standards they are accustom to how can Honda not decide to build some worthwhile incentives into a program to lift sales. While many loyal and devoted Honda customers will wait it out many buyers faced with a choice are turning to competitive models like Volkswagen.”

Article courtesy of LeftLane by Andrew Ganz

About Atamian Volkswagen & Honda

The Volkswagen and Honda franchises are operated at 150 Main Street, Tewksbury, MA, which occupy land from Route 38 to I- 495 in Massachusetts. It remains a family business with Bob and Virginia Atamian as Dealer Principals since 1968. Bob has since been joined by his sons Robby and Terry and by his grandson Benjamin, who represents the 4^th generation of Atamians in the business.

Message From Atamian owner and president Reed ‘Terry’ Atamian:

Thank you for your continued support and patronage!

Reed Atamian

Atamian Honda | Atamian Volkswagen

The Volkswagen and Honda franchises are operated at 150 Main Street, Tewksbury, MA, which occupy land from Route 38 to I- 495 in Massachusetts. Reed Atamian has succeeded Bob and Virginia Atamian as Dealer Principal. Reed entered the business in the mid 1980’s and has pushed its growth from a few hundred cars a year to several thousand. Reed has been joined by nephew Benjamin, who represents the 4^th generation of Atamians in the business. Reed Atamian has also long been active in numerous community and charitable activities throughout the years. Local organizations benefiting from Reed Atamian’s sponsorships include the Cystic Fibrosis Foundation, The Genesis Fund, The Boys & Girls Club, The Tewksbury Patriotic Activities Committee, T.H.E. FARM Tewksbury, Tewksbury Police Athletic League, The Highland Sports Association of Lowell, Tewksbury Youth Skating Association, Tewksbury Youth Soccer League and Tewksbury Youth Baseball,Local Girls Softball, Ocean Matters, and The Claddagh Fund.

Please visit Reed Terry Atamians Professional Site http://www.terryatamian.com, his civic site http://www.iloveatamian.com as well as the Atamian Family site http://www.atamianfamily.org

Reliability Perceptions are Changing – Not Good for Toyota

Reed Atamian also shows support for the area’s Little League Baseball and Softball.

Honda is proud to be a national sponsor of Little League_® Baseball and Softball for the 15th consecutive year. From great displays of sportsmanship to juicy orange slices to perfectly pitched fastballs, we’ve seen the kids of Little League_® Baseball and Softball accomplish seemingly unreachable triumphs. It’s about sweat, sportsmanship, and teamwork. But at the end of the ball game, it’s really about good play and more fun, all while participating in a game these kids truly cherish. Hats off to the real stars of the game: the players.

So here’s a big thanks to all the players, coaches, volunteers, parents and countless others who make Little League_® such a success. Your selfless dedication has made the baseball diamond a great place to play, learn and grow. We’re thrilled to grow with you.

Official Vehicle of Little League Baseball and Softball – Honda Odyssey

With seating for up to 8 (EX and above), there’s no better game shuttle than the Honda Odyssey. There’s also plenty of room for equipment in the spacious cargo area and an available 16.2-inch split-screen capable Ultrawide DVD Rear Entertainment System[1] with HDMI Technology[2] to view game footage.

Urban Initiative

In 1999, the Urban Initiative program sprang to life. Designed to help communities with the dream, but without the resources, to play Little League_® Baseball and Softball, it has grown from just Los Angeles and Harlem to include over 200 leagues in 85 cities nationwide. The goal is to bring the benefits of the Little League_® program to children within urban communities across the United States by creating or renewing baseball and softball programs in these neighborhoods. Its success is evident: Kids learn and build citizenship, discipline, teamwork, self-esteem and physical well-being. And beyond the mission and the success, at the heart of this program is providing every child a chance to know the magic contact of the baseball bat hitting a ball, or the thrilling thud of the ball landing squarely in a mitt—giving each kid a chance. Honda has proudly supported this program for the past 10 years with contributions totaling about $800,000. And in each of those years, the Urban Initiative has aided approximately 43,000 players.

Donations from Honda this year help to improve playing fields. Better still, they improve the life of each kid who steps up to the plate on those very fields. You can make a difference, too. To find out more about the Urban Initiative, to see how you can help, and to find out if your local league may qualify, please visit the Urban Initiative Web site.

Atamian Honda | Atamian Volkswagen

Reed Terry Atamian and the Atamian family Honda and Volkswagen Dealerships are located in Tewksbury MA. Atamian Honda & Volkswagen serve among many others the communities of Billerica, Wilmington, Lowell, Lawrence, Bedford, Woburn, Andover, North Andover, Haverhill, Middleton, Danvers, Tyngsboro, West of Boston, Boston, Greater Boston,Southern NH, Manchester, Nashua for Honda, Volkswagen, Used Cars, Pre-Owned Cars Sales and Service.

Reed Atamian has also long been active in numerous community and charitable activities throughout the years. Local organizations benefiting from Reed’s sponsorships include the Cystic Fibrosis Foundation, The Genesis Fund, The Boys & Girls Club, The Claddagh Fund, Ocean Matters, The Tewksbury Patriotic Activities Committee, T.H.E. FARM Tewksbury, Tewksbury Police Athletic League, The Highland Sports Association of Lowell, Tewksbury Youth Skating Association, Tewksbury Youth Soccer League and Tewksbury Little League Baseball and Girls Softball.

Please visit Reed Atamian’s civic site http://www.terryatamian.org .

Kelley Blue Book News

July 1, 2009

Kbb.com names most-researched new-vehicles in first-half ’09

Redesigned Chevrolet Camaro, Ford Fusion, Volkswagen Jetta, Lexus RX350 in Top 20

Kelley Blue Book said the Honda Accord was the most-researched new-vehicles for the first half of 2009. kbb.com is one of the most trafficked automotive research sites with more than 12 million visits per month, so which specific vehicles consumers are checking out on the site has become a leading indicator of sales patterns for manufacturers, Kelley says. Kbb.com’s top 20 Most-Researched New Vehicles for First-Half of 2009 had Japanese models taking the first nine spots followed by Ford Mustang and No. 10.1. Honda Accord

2. Honda Civic

3. Toyota Camry

4. Honda CR-V

5. Toyota Corolla

6. Toyota Highlander

7. Nissan Altima

8. Toyota RAV4

9. Toyota Prius

10. Ford Mustang

11. Honda Pilot

12. MAZDA3

13. Honda Odyssey

14. Ford Fusion

15. Ford Escape

16. Chevrolet Camaro

17. Volkswagen Jetta

18. Toyota Sienna

19. Chevrolet Malibu

20. Lexus RX350

Import manufacturers Honda and Toyota frequently dominate the kbb.com most-researched lists, and while they still have a major turnout for the first-half of 2009 (securing 11 of the top 20 spots), this list demonstrates that a few newly redesigned models have captured the attention of consumers.

When compared year-over-year to the most-researched new-vehicles for the first half of 2008, four models are all-new to this year’s top 20 list: Chevrolet Camaro, Ford Fusion, Volkswagen Jetta and Lexus RX350.

Chevrolet’s buzzworthy Camaro made the most impressive jump onto this year’s list, from number 427 in June 2008 to number 16 in June 2009. Primary drivers of increased Camaro research include hefty movie promotions with the “Transformers” films and significant advertising executed in the past year.

The Ford Fusion jumped 43 positions from number 57 in June 2008 to number 14 in June 2009 due to the introduction and heavy promotion of Ford’s 2010 Fusion and Fusion Hybrid models.

Volkswagen’s Jetta climbed from number 32 in June 2008 to number 17 in June 2009; increased interest arose from the introduction of the Jetta’s TDI diesel variation.

The Lexus RX350 jumped from number 29 in June 2008 to number 20 in June 2009, as Lexus introduced and promoted its redesigned 2010 model heavily in recent months.

The MINI Cooper saw the largest decline in new-vehicle research in the past year, falling 18 positions from number 19 in June 2008 to number 37 in June 2009. Interest in the MINI was uncommonly high in June 2008 due to extremely elevated gas prices at the time; now that fuel prices have returned to more ‘normal’ levels in June 2009, new-car shoppers are not researching compact and sub-compact models like the Cooper nearly as often.

“While mainstays Toyota and Honda continue to take the majority of the most-researched spots, the interesting newcomers to this year’s list demonstrate the vast power of marketing, advertising and product placement in generating interest among in-market new-car shoppers,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book and kbb.com. “Increased interest in sexy new vehicles like the Camaro, new fuel-efficient variations such as the Fusion Hybrid and Jetta TDI, and redesigned popular models like the RX350, indicates that consumers are paying attention to what’s new in the automotive marketplace and expanding their options as they research their next new car.”