Looking Back at 2011/2012 Big 5 Social Media Statistics Infographic

Article Courtesy of: Cheryl Burgess Experts Predict Social Media Trends 1. Meghan M. Biro @MeghanMBiro – Founder and CEO of TalentCulture Consulting Group and the TalentCulture World of Work Community. “In 2013, for businesses small & large, I predict that the quality of online relationships and content will rise to the occasion in the vast sea of social media.  Also, crowdsourcing will … [Read more...]

GM – “Facebook Returns are Fantasy & Fiction”

Who's REALLY at Fault for GM's Facebook Ad Failure? Posted by Dan Slagen "Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a "fantasy." If you clicked those hyperlinks, you found just two examples in the flurry of negative press surrounding Facebook advertising of late -- all stemming from the recent GM announcement to cut $10 million in paid … [Read more...]

Jeep® is the First Domestic Automotive Brand to Garner 2 Million Facebook Fans

Auburn Hills, Mich. - The Jeep®brand is celebrating a major milestone today as its Facebook page has reached over 2 million fans. http://www.facebook.com/jeep The brand is the first domestic automotive brand to hit the 2 million mark on Facebook, outpacing the next closest domestic brand by approximately 700,000 fans. “On behalf of the entire Jeep brand team, I would like to extend a … [Read more...]

Nissan Rocks Facebook

Nissan Named One of Top Brands on Twitter for 2011; Surpasses 500,000 Facebook Fans FRANKLIN, Tenn. — Celebrating success on the brand’s social media channels, Nissan North America recognized how important tools like Twitter, Facebook and YouTube have become to build brand loyalty, engage directly with consumers and generate website click-throughs. Nissan credits the recent achievements … [Read more...]

Social Media Success Starts from Within

Creating Word-Of-Mouth Through The Creation Of Community Posted by David Johnson Creating, working with and the continued growth of smaller individual communities within the larger brand community is the best way to create word-of-mouth, both online and off. The traditional definition of community was defined as a group of interacting people living in a common location. With … [Read more...]

Foursquare Wins? Claims Mayor of Location Check In War!

Facebook Checks Out of Location Check In! It’s Official Facebook Places has been executed! Killed off and done with not to show its face again…Well let’s not get carried away here. The information is shocking as to Facebook actually not crushing Foursquare in the local check in space let alone that many thought they would do quickly. There are many stories out there surrounding the … [Read more...]

Reviews Reviews Reviews…Part 1

 Car Dealer Review Strategies Reviewed… How many new products can we market to a hungry and tentative automotive community… How high can you count? Review Strategy..YES you need one! For many dealerships keeping up with the latest, greatest, have to have it online marketing tools is fast becoming a full time job.  As trust agents for one of the largest automotive businesses in the … [Read more...]

Social Media Checklist

Daily Dealership Social Marketing: A Useful Checklist When I got into dealership Social Media it was because after spending nearly 30 years managing successful stores, I realized there was no one in the store who’s job description was remotely close to anything like managing Social Media. Dealerships were going to have to either outsource Social Media or gradually work the daily duties of … [Read more...]

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