Herb Chambers Buys Ch. 56 Property on Morrissey Boulevard

Chambers looking to buy Ch. 56 site for a BMW outlet By Bill Forry Article Courtesy of:  Dorchester Reporter Car magnate Herb Chambers intends to purchase the old Ch. 56 property on Morrissey Boulevard and convert it into a pre-owned BMW dealership and repair center. Chambers, a Dorchester native whose automotive empire now includes 50 dealerships and franchises throughout … [Read more...]

2012 Super Bowl Car Commercials

Car Commercials Dominate Super Bowl 2012 The Super Bowl commercial...every year agencies gear up for the biggest spend of the year to get themselves in front of the largest captive audience in the world, however, the viral aspects that can transpire from the "right"  ad campaign has legs to last a lifetime! Watch for Social and Mobile push components to increase reach and … [Read more...]

“It’s all about the Data”- Smart set of wheels

Sophisticated data processing technologies are enabling mid-range car brands to emulate the luxury marques with systems that make the driving experience easier and safer. By Laura Snoad Car companies have long been masters of marketing new models by claiming a dedication to innovation and cutting-edge technologies. But now they are using complex data-led innovation to stay ahead of … [Read more...]

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