The Herb Chambers Companies have kicked off a social media campaign with Tier 10 Marketing supported by Media Crush.

The program was initiated by David Schwartz Advertising Production Manager for the Herb Chambers  Companies.

The program is into its fourth week and is generating substantial results and on an upward trajectory.

The Tier 10 Marketing program is spread over a number of supporting  release points including Facebook and Twitter as well as Media Crush deployed and managed Herb Chambers hyper local targeted private network websites.

Enter the Herb Chambers Giveaway program:

• http://www.herbchambersgiveaways.com
• http://herbchamberssocialmedia.com/giveaways/

Inbound Marketing – Brand & Reputation Management Domination

Car dealers are hopeful for brisk business this Presidents Day weekend – traditionally this one of the biggest weekends of the year for car sales.

“The company’s up 90 percent,” said Daniel Bortolussi, general manager of the Herb Chambers dealership, comparing this year’s Presidents Day weekend to last year’s. “There’s a lot of exciting cars out there right now.”

Sales managers said pent-up demand, combined with a break in bad weather, led to the high weekend sales.

Tom Van Fechtmann, general manager of Herb Chambers Honda in Westboro called this weekend phenomenal.

His dealership sold a record-high 34 cars on Saturday, compared to 19 on the same day last year.

“The best part about it was we sold a little bit of everything: pre-owned, new cars, different types of new cars,” he said.

While the snow was a challenge, sales at the Honda dealership were up 24 percent in January, compared to January 2010, Mr. Van Fechtmann added.

Though car sales are still well below pre-recession levels, the National Automobile Dealers Association reported that nationwide, sales were up 17 percent this January, and the industry is on pace to sell 12.6 million vehicles this year.

Still, Herb Chambers could have done without all the snowstorms that brought the region to a halt many times last month.

“Since the first of January, it’s been terrible,” said Mr. Chambers, who owns nearly 50 car dealerships in New England. “We’ve had atrocious weather. People weren’t in the frame of mind that they wanted to buy a new car when they had a foot of snow out the front door.”

While winter weather kept some consumers away from the dealerships, new cars kept arriving in dealers’ lots. Heading into the weekend, Mr. Chambers said, his dealerships were buried in inventory.

Herb Chambers SAAB of Boston is honored to be recognized by DealerRater.com as the “2011 SAAB Dealer of the Year”. We are proud to be selected as a winner for this prestigious award. Our team’s dedication and professionalism allowed Herb Chambers SAAB of Boston, to be one of the best dealerships nationwide that guarantees the highest standards of customer service and performance.

According to DealerRater.com the 2011 award winners demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class. The PowerScore is determined using a Bayesian algorithm that factors the dealership’s average DealerRater user rating and the total number of reviews written about the dealership during the 2010 calendar year. The dealership must also have at least twenty-five (25) new reviews written on DealerRater’s web site during the previous calendar year and an average rating greater than 4.0, with 5.0 as the highest possible score.

“We are delighted to distinguish all of our award recipients for their outstanding customer service ratings,” said Chip Grueter, president of DealerRater.

The following are a few notable customer reviews taken from the DealerRater.com website that confirms our outstanding customer service:

“I searched for my 2010 Saab 9.3 Sedan fo 3 months. I visited Herb Chambers Saab because I heard they treat their customers with respect and dignity. I was not surprised at all at the level of service I received from Jonathan. He stay in touch with me during my decision making process insuring that I had all the information I needed to make an educated decision.I will be back and I am hoping their service department is just as responsive”.

“My husband and I have been servicing our older saab 9.5 at this dealership for a few years with outstanding service. Now we where looking to replace the 9l5 with a new year. We found an 2008 Saab 9.5 Sedan that we thought was a steal at the price they were asking. Both Jonathan and Alex we nothing short of upfront and assistive during this entire process. I will continue to go here and recommend this dealership to anyone who owns a saab that needs servicing or if in the market looking to make a purchase”.

“Friendly atmosphere from service and sales staff to management. Reasonable pricing. I’ve purchased 3 cars from them. If you like Saab, new or used, definitely check them out. They can also help in locating a vehicle at other locations if they don’t have exactly what you’re looking for”.

Our goal at Herb Chambers SAAB of Boston is simple. Provide you with the most enjoyable, engaging and rewarding automotive buying experiences ever. It all happens by design, outstanding values and commitment to the ‘Total Ownership Experience’. When you arrive you will be welcomed by a professional, friendly, knowledgeable sales and service team who have your best interest in mind, we firmly believe this will lead us to be considered the top Boston Saab dealership.

Herb Chambers SAAB Boston is a featured dealer on Boston Car Dealers.com

Contact:

Herb Chambers SAAB of Boston
1172 Commonwealth Ave
Boston,MA 02134
Phone:888-917-8911
http://www.herbchambers.com/ou/boston-saab/

Chambers Continues to Storm Forward With Expansion Plans

Herb Chambers “BMW of Sudbury – NOW OPEN!”

SUDBURY – Less than a year ago, Herb Chambers gathered with community and industry leaders as well as employees and friends to officially break ground on a new BMW dealership in Sudbury.

At the time, the economy had started its downward spiral, and many people questioned Chambers’ reasoning. Since then, there have been lots of happenings in the industry with General Motors entering and reemerging from bankruptcy, Chrysler closing thousands of dealerships, and even the government stepping in to help boost sales with the Cash for Clunkers program. But that groundbreaking in Sudbury was Chambers’ fifth of the year, and he hasn’t looked back since.

“We took a long term view when moving forward with our development plans, because our company is here for the long haul and expect to continue to grow our business,” said Herb Chambers. “We want to make sure that we differentiate ourselves from the competition by offering customers the most convenient and comfortable experience in our dealerships.”

On Thursday Sept. 17, Herb Chambers, New England’s largest automotive dealer, is opening the doors to the just completed Herb Chambers BMW of Sudbury. The 70,000 plus square-foot dealership is the third largest dealership of Chambers’ 45 locations, and features the latest in amenities designed to pamper customers.

The six-acre property, conveniently located off Route 20 at 68 Old County Road, offers customers a three lane drive in service reception area with valet attendants, a television lounge featuring plasma TV’s and a fireplace, children’s play area, sales lounges, a coffee bar and café, a seasonal outdoor patio, business center, and plenty of parking.

In June of 2007 Chambers purchased Foreign Motors West. The acquisition included Rolls Royce, Mercedes Benz, BMW, Bentley, and Land Rover brands. At the time of the purchase, Chambers pledged to invest in growing the dealerships and committed to building a larger BMW facility at a new home in Sudbury. The dealership will replace Foreign Motors West BMW located on Route 27 in Natick, which will remain the home of Mercedes Benz of Natick where Chambers has plans for future renovations.

“This is very important for us, and we are very excited about expanding our presence in Sudbury with the addition of this luxury brand,” said Herb Chambers. Chambers also has a Land Rover Sudbury dealership located on Boston Post Road (Route 20).

The new dealership also features a 15-car two story showroom, a 6-car exterior display area featuring a sun-shaded canopy, 40 service bays, 6 reconditioning bays, and an automatic car wash. Because of the vast array of luxury brands, Chambers welcomes trade-ins. Creative financing is available and a huge selection of fine pre-owned vehicles.

The dealership was designed by Regent Associates Inc. of Westborough and constructed by Advantage Construction of Quincy.

In February Chambers opened brand new Porsche and Audi dealerships in Burlington, in March he opened a new truck service and collision center in Braintree, in April he opened a new Infiniti dealership on Route 9 in Westborough, and next month he will complete an expansion of his Mercedes Benz and Smart Center dealerships at Flagship Motorcars of Lynnfield.

“Our continued growth has been a result of the support of our expanding customer base, the dedication of our employees, and the cooperation by town officials in the communities that we operate in,” said Herb Chambers. “We are excited to continue to grow both our company and our customer base moving forward.”

About Herb Chambers Companies

Herb Chambers purchased his first car dealership in 1985 and has grown his company into the largest automobile dealership group in New England. Today, the Herb Chambers Companies are comprised of 45 automotive dealerships throughout Massachusetts and Rhode Island. For a complete list of dealership locations visit www.herbchambers.com.

New Car Networks is on the move and working on localization as promised! We released Mercedes Dealers Boston not too long ago so chalk it up playing  catch up.    New Car Networks has been very busy working hard to bring you a premier network of informative automotive related sites.

Not too long ago we released  Mercedes Dealers Boston into the New Car Networks site offerings.  This represents one more level of niche’ local marketing we want to bring to specific automobile consumers.

Since New Car Networks is using the New England footprint to roll out the enterprise so  what better dealership to endorse in the area than…

The Herb Chambers Companies

Herb Chambers Mercedes-Benz

No other dealership sells more vehicles than Herb Chambers – Period!

Check for yourself and read the outstanding reviews – Just CLICK HERE.

New Car Networks couldn’t be happier by endorsing Herb Chambers Mercedes-Benz as the premier Mercedes-Benz dealerships in New England!

New Car Networks invites you to visit the Herb Chambers  Mercedes-Benz Dealerships!

Click Here – Flagship Motorcars of Lynnfield, A Herb Chambers Company

Flagship Motorcars of Lynnfield

Here are The Herb Chambers Companies Mercedes-Benz Dealerships:

Click Here  – Mercedes-Benz of Natick in Natick Massachusetts, A Herb Chambers Company

Click Here for Chambers Motorcars of Boston / An AMG Performance Center

Toyota Dealers Boston

New Car Networks has a lot of catching up to do for our new and pre-owned automobile enthusiasts.  We have been very busy working to bring you a premier informative automobile network of sites.

Not too long ago we released Toyota Dealers Boston into the New Car Networks site offerings.  This represents one more level of niche’ local marketing we want to bring to specific automobile consumers.

Since New Car Networks is using the New England footprint to roll out the enterprise so  what better dealership to endorse in the area than…

Herb Chambers Toyota

Herb Chambers Toyota of Auburn

CLICK HERE to get to Herb Chambers Toyota of Auburn ONLINE.

Herb Chambers Toyota of Boston

CLICK HERE to get to Herb Chambers Toyota of Boston ONLINE.

Herb Chambers Toyota Sales Specials

Auburn – CLICK HERE

Boston – CLICK HERE

New Car Networks Is Growing Again!

New Car Networks continues to roll out and launch its network of informative automotive properties; this time  showcasing  Best Scion Dealers;  Herb Chambers – New England’s Number One Car Dealer!  Herb Chambers Company once again triumphs in the category of Scion Dealers!  Scion is without a doubt one of the most market segment savvy automobile manufacturers!

With amazing commitment to their core customer base and a continued reach for more youth market share Scion continues to grow and rack up awards.

CLICK HERE to visit Best Scion Dealers!

Thank you for visiting New Car Networks!

The Promise of Spring Kept; 2009
Just a few months ago; I mentioned in this column that we at Herb Chambers, were approaching the New Year at “full-speed” proceeding with several exciting new construction and facilities renovation projects. Well, here we are in early 2009 and we are proud to announce two new facilities up and running! They are Herb Chambers Porsche of Burlington & Audi Burlington — a brand new 40,000 square foot dealership built to house some of the world’s finest luxury sports and performance cars and Herb Chambers Ford Truck center, an all new 70,000 sq. ft. truck service and collision center with a state of the art body shop.

These two facilities are simply amazing; one designed to showcase some of the world’s most exciting and advanced automobiles; while the other is designed to provide the best possible care and repair of both cars and trucks that have been involved in collisions.

If you’re a sports car or luxury vehicle aficionado there’s no better place to experience and test drive some of the world’s most practical yet spirited sports & luxury automobiles, than Herb Chambers Porsche of Burlington & Audi Burlington. Our goal here was clean elegance and to showcase high performance machines like nowhere else. The architectural “mirror glass” façade and sleek show room interior complete a perfect sun-lit showcase to introduce the new automotive sports/luxury masterpieces of our age. These vehicles though exotic– are really well mannered everyday drivers in every sense of the word. If you can imagine yourself (even for a moment) driving one these rolling sculptures; you owe it to yourself to visit our newest showrooms in Burlington. If you currently own a Porsche or Audi, we invite you to visit our new facility and experience service of the highest level. Where you purchased your vehicle makes no difference, we would like to take care of it for you. You will be impressed!

If your car or truck has had an unfortunate “tangle” with another vehicle or just needs some sprucing up; we’d like to draw your attention to Herb Chambers newest Ford Truck center and complete Collision Facility servicing all makes & models of cars, trucks & SUV’s.

We went all out here as this enormous facility has absolutely everything needed to make your damaged vehicle as good as new including the newest state of the art paint booth facilities to make your vehicle really shine! In addition, it’s really cavernous (70,000 sq. ft!!!) … with more space to simultaneously repair more vehicles indoor than anyone else!!! The latest in clean air equipment is used to provide the best environment for our craftsmen. This is all in addition to our other 3 world class body shops & collision centers in Danvers, Providence AND Ashland.

True to our word, these facilities are already humming with activity and serving Herb Chambers customers from all over New England. Stay tuned and we will keep you posted on several other projects nearing completion…talk with you again soon!

Sincerely,
Herb

Please visit these other Herb Chambers Related Websites!

Herb Chambers Videos – CLICK HERE.

Herb Chambers Hybrids – CLICK HERE.

Herb Chambers Reviews – CLICK HERE.

Herb Chambers Collision Center Braintree, MA

Herb Chambers Opens a New Collision Center in Braintree, MA.

The Herb Chambers Companies are growing!

A new collision center and truck repair garage opened recently on Lundquist Drive in Braintree, it represents the Herb Chambers Companies fourth and biggest service center.

The former Braintree warehouse now contains 44 body shop repair bays and 16 repair spots for commercial trucks and buses. There are plans to hire twenty more technicians for the center which opened last month.

The collision center that was operating on Washington Street is now closed.  In recent years, a number of local Ford Dealerships closed their doors which lead to a steady increase in repair business for Herb Chambers.

The Lundquist Drive Building is 78,400 square feet and was purchased two years ago by the Herb Chambers Companies for three million dollars. An estimated five million was spent in converting the space into a state of the art collision center and truck repair shop.

This collision facility is far from ordinary; it provides a more modern environment than most body shops.  Windows for natural light, vacuum hoses area attached to the tools that sand vehicles to allow for scrubbing dust particles out of the air.

Every aspect of the operation is equipped with the most up to date computerized diagnostic equipment to help technicians straighten frames or match paint to cars’ original colors.  Office space is available for insurance appraisers to use to fill out reports.

The Herb Chambers new collision center will also be used to expand a growing heavy truck repair business. Over a half a million dollars was spent to elevate the roof of the building to accommodate box trucks and buses. The truck repair facility replaces the one on Wood Road, which has a lease that expires in May.

Maximizing the use of the space; part of the building will be used to store new vehicles such as Ford Mustangs with accessories that are frequent targets of thieves when parked outside at a dealership.

The Herb Chambers Companies is expanding in 2009!  In addition to the Somerville-based auto groups 43 dealerships in Massachusetts and Rhode Island.  New dealerships in Westboro and Sudbury are scheduled to open in the next few months.  In February, an all new dealership has opened for Audi Burlington, A Herb Chambers Company and Porsche of Burlington, A Herb Chambers Company located on 62 Cambridge St., Route 3A, Burlington, Massachusetts.

The Herb Chambers Collision center in Braintree is hiring experienced craftsmen to fill painters and metal technicians for the body shop and diesel-certified mechanics for the truck repair shop.

Congratulations to the Herb Chambers Company for demonstrating a continued passion to the industry!

Please visit these other Herb Chambers Related Websites!

Herb Chambers Videos – CLICK HERE.

Herb Chambers Hybrids – CLICK HERE.

Herb Chambers Reviews – CLICK HERE.

Improvements and New Dealership Construction!

December 2008

BMW of Sudbury/Foreign Motors West BMW	A brand new 70,281 sq. ft. dealership featuring a 12 car two-story showroom, a 4 car exterior display canopy, a three-lane drive-in service reception area with 60 service bays, and a car wash situated on 6 acres. Opening Spring 2009.
Herb Chambers Infiniti of Westborough	A brand new 37,000 sq. ft. dealership featuring a suspense-building “art gallery” style layout to showcase new vehicles—complete with a coffee bar and customer lounge with plasma TVs. Opening Spring May 2009!
Porsche of Burlington/Audi Burlington	NOW OPEN! A brand new 40,000 sq. ft. dealership built to house some the world’s finest luxury sports and performance cars.
Herb Chambers Lexus	Recently completed…A brand new 110,000 sq/ft. super luxury showroom! A vast entrance canopy – 40 car showroom with 50-foot windows. Including 50 service bays, a customer lounge with complimentary coffee and food bar, Internet access, flat screen TVs, a fireplace and children’s play area.
Flagship Motorcars/smart center Lynnfield	A brand new 18,000 sq. ft addition to this dealership will include a 2,400 sq. ft. showroom for smart center Lynnfield. Complete Spring 2009.
Chambers Motorcars/smart center Boston	A significant renovation adding over 7,000 sq. ft to this dealership include customer sales, lounge & service areas. Complete next summer.
Herb Chambers Ford Truck Center	An all new 70,000 sq. ft. truck service center & state of the art body shop. Now Open in Braintree, MA.
Mercedes-Benz of Natick	A Complete 50,000 sq. ft. renovation of the entire Facility starting next spring.