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Car Commercials Dominate Super Bowl 2012 The Super Bowl commercial...every year agencies gear up for the biggest spend of the year to get themselves in front of the largest captive audience in the world, however, the viral aspects that can transpire from the "right" ad campaign has legs to last a lifetime! Watch for Social and Mobile push components to increase reach and … [Read more...]
GM Builds on Battery Safety to Ensure Confidence in Chevrolet Volt Posted by Dealer in News DETROIT – General Motors announced Monday initiatives for customer satisfaction and battery safety research to ensure ongoing confidence in the Chevrolet Volt extended-range electric vehicle. Customer safety, satisfaction remain highest priority Volt owners offered alternative GM vehicle … [Read more...]
Women Car-Buyer Survey Results Announced Posted on October 19th, 2011 by Dealer in News BELMONT, CA — BlogHer, Inc., the premium cross-platform media network and publisher for women, announced the results of “Put Her in the Driver’s Seat,” at the JD Power & Associates 2011 Automotive Internet Roundtable in Las Vegas. The survey, designed to explore how women feel and where … [Read more...]
Experian Automotive market analysis: Hyundai leads in corporate loyalty for first time Schaumburg, Ill. — Experian Automotive today released its Q2 2011 market analysis showing that Hyundai Motor America continued gaining momentum in North America as it topped the industry in corporate loyalty for the first time. Hyundai’s corporate loyalty rate of 49.6 percent edged General Motors and … [Read more...]
Good News for Global Economy! Winterkorn: 500,000 employees by end of 2012 is possible. FRANKFURT (Reuters) -- Volkswagen is looking to increase its global staff by more than 10 percent next year, CEO Martin Winterkorn told a German newspaper. Winterkorn, in an interview published Sunday by newspaper Bild am Sonntag, said it was possible for the group to have … [Read more...]
US VW Shows Profit for First Time Since 2003! Volkswagen expects profitable U.S. sales this year for the first time since 2003, its U.S. CEO said today, despite an analyst’s warnings that the auto industry must stimulate U.S. demand or risk recession-level sales for several years. Volkswagen’s Audi-brand sales made money last year in the U.S., Volkswagen of America CEO … [Read more...]
What’s The Biggest Challenge for Internet Marketing Departments? Article Courtesy of: Dealer Communications Fort Lauderdale, FL – AutoUSA Internet Sales Solutions recently announced the results of its 2011 auto dealer Internet marketing survey. The survey results reveal the economy is having a significant influence on customers’ abilities to buy cars, and that staffing issues … [Read more...]
Sophisticated data processing technologies are enabling mid-range car brands to emulate the luxury marques with systems that make the driving experience easier and safer. By Laura Snoad Car companies have long been masters of marketing new models by claiming a dedication to innovation and cutting-edge technologies. But now they are using complex data-led innovation to stay ahead of … [Read more...]
Facebook Checks Out of Location Check In! It’s Official Facebook Places has been executed! Killed off and done with not to show its face again…Well let’s not get carried away here. The information is shocking as to Facebook actually not crushing Foursquare in the local check in space let alone that many thought they would do quickly. There are many stories out there surrounding the … [Read more...]
Car Dealer Review Strategies Reviewed… How many new products can we market to a hungry and tentative automotive community… How high can you count? Review Strategy..YES you need one! For many dealerships keeping up with the latest, greatest, have to have it online marketing tools is fast becoming a full time job. As trust agents for one of the largest automotive businesses in the … [Read more...]
With worries about March’s devastating earthquake in Japan becoming a distant memory, Honda’s factories are almost all running full speed ahead – but its sales haven’t taken off in quite the same way. Honda sales were down 28 percent last month even though dealership inventory levels are improving and its North American factories are churning out cars as quickly as they can. “We’ve … [Read more...]
Media Crush and Tier 10 Marketing collaborate on the Herb Chambers Giveaways program! The Herb Chambers Companies have kicked off a social media campaign with Tier 10 Marketing supported by Media Crush. The program was initiated by David Schwartz Advertising Production Manager for the Herb Chambers Companies. The program is into its fourth week and is generating substantial results and on … [Read more...]
With Sonic, G.M. Stands Auto-making on Its Head Fabrizio Costantini for The New York Times The 2012 Chevrolet Sonic at the General Motors Orion Assembly Plant in Lake Orion, Mich. By BILL VLASIC The production line has been squeezed into half the space of a traditional plant. Welding robots are concentrated in efficient clusters, instead of being spaced along the line, while … [Read more...]
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