Toyota Hits Facebook Milestone!

Toyota Celebrates One Million Fans on Facebook Posted by Dealer in News Reaching One Million Fans Milestone on Facebook, Toyota Plans Interactive Celebration with Fan and Owner Highlights  TORRANCE, Calif. – Toyota Motor Sales U.S.A., Inc. reached the one million fan mark today on their Toyota USA Facebook page and is celebrating its loyal fans by highlighting them in various ways on the … [Read more...]

2012 Super Bowl Car Commercials

Car Commercials Dominate Super Bowl 2012 The Super Bowl commercial...every year agencies gear up for the biggest spend of the year to get themselves in front of the largest captive audience in the world, however, the viral aspects that can transpire from the "right"  ad campaign has legs to last a lifetime! Watch for Social and Mobile push components to increase reach and … [Read more...]

Chevrolet Volt – Customer Satisfaction Initiative

GM Builds on Battery Safety to Ensure Confidence in Chevrolet Volt Posted by Dealer in News DETROIT – General Motors announced Monday initiatives for customer satisfaction and battery safety research to ensure ongoing confidence in the Chevrolet Volt extended-range electric vehicle. Customer safety, satisfaction remain highest priority Volt owners offered alternative GM vehicle loans … [Read more...]

“Put Her in the Drivers Seat”

Women Car-Buyer Survey Results Announced Posted on October 19th, 2011 by Dealer in News BELMONT, CA — BlogHer, Inc., the premium cross-platform media network and publisher for women, announced the results of “Put Her in the Driver’s Seat,” at the JD Power & Associates 2011 Automotive Internet Roundtable in Las Vegas. The survey, designed to explore how women feel and where they turn … [Read more...]

Hyundai Motor America Gaining Momentum

Experian Automotive market analysis: Hyundai leads in corporate loyalty for first time Schaumburg, Ill. — Experian Automotive today released its Q2 2011 market analysis showing that Hyundai Motor America continued gaining momentum in North America as it topped the industry in corporate loyalty for the first time. Hyundai’s corporate loyalty rate of 49.6 percent edged General Motors and Ford … [Read more...]

Volkswagen Employment could grow by 10% in 2012

Good News for Global Economy! Winterkorn: 500,000 employees by end of 2012 is possible. FRANKFURT (Reuters) -- Volkswagen is looking to increase its global staff by more than 10 percent next year, CEO Martin Winterkorn told a German newspaper. Winterkorn, in an interview published Sunday by newspaper Bild am Sonntag, said it was possible for the group to have … [Read more...]

US Volkswagen Shows Profit!

US VW  Shows Profit for First Time Since 2003!   Volkswagen expects profitable U.S. sales this year for the first time since 2003, its U.S. CEO said today, despite an analyst’s warnings that the auto industry must stimulate U.S. demand or risk recession-level sales for several years. Volkswagen’s Audi-brand sales made money last year in the U.S., Volkswagen of America CEO Jonathan … [Read more...]

Automotive Internet Marketing

What’s The Biggest Challenge for Internet Marketing Departments? Article Courtesy of:  Dealer Communications Fort Lauderdale, FL – AutoUSA Internet Sales Solutions recently announced the results of its 2011 auto dealer Internet marketing survey. The survey results reveal the economy is having a significant influence on customers’ abilities to buy cars, and that staffing issues continue to … [Read more...]

“It’s all about the Data”- Smart set of wheels

Sophisticated data processing technologies are enabling mid-range car brands to emulate the luxury marques with systems that make the driving experience easier and safer. By Laura Snoad Car companies have long been masters of marketing new models by claiming a dedication to innovation and cutting-edge technologies. But now they are using complex data-led innovation to stay ahead of … [Read more...]

Foursquare Wins? Claims Mayor of Location Check In War!

Facebook Checks Out of Location Check In! It’s Official Facebook Places has been executed! Killed off and done with not to show its face again…Well let’s not get carried away here. The information is shocking as to Facebook actually not crushing Foursquare in the local check in space let alone that many thought they would do quickly. There are many stories out there surrounding the … [Read more...]

Reviews Reviews Reviews…Part 1

 Car Dealer Review Strategies Reviewed… How many new products can we market to a hungry and tentative automotive community… How high can you count? Review Strategy..YES you need one! For many dealerships keeping up with the latest, greatest, have to have it online marketing tools is fast becoming a full time job.  As trust agents for one of the largest automotive businesses in the … [Read more...]

Honda News: Are Sales Incentives on the way…

With worries about March’s devastating earthquake in Japan becoming a distant memory, Honda’s factories are almost all running full speed ahead – but its sales haven’t taken off in quite the same way. Honda sales were down 28 percent last month even though dealership inventory levels are improving and its North American factories are churning out cars as quickly as they can. “We’ve been going … [Read more...]

New Car News – Chevy Sonic!

With Sonic, G.M. Stands Auto-making on Its Head Fabrizio Costantini for The New York Times The 2012 Chevrolet Sonic at the General Motors Orion Assembly Plant in Lake Orion, Mich. By BILL VLASIC The production line has been squeezed into half the space of a traditional plant. Welding robots are concentrated in efficient clusters, instead of being spaced along the line, while … [Read more...]

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