Honda News: Are Sales Incentives on the way…

With worries about March’s devastating earthquake in Japan becoming a distant memory, Honda’s factories are almost all running full speed ahead – but its sales haven’t taken off in quite the same way.

Honda sales were down 28 percent last month even though dealership inventory levels are improving and its North American factories are churning out cars as quickly as they can.

“We’ve been going wide open … even adding some overtime on Saturdays, trying to catch up,” said Mark Morrison, a spokesman for Honda’s Lincoln, Alabama, plant told the Anniston Star.

Honda builds its Pilot crossover (pictured), Ridgeline pickup and Odyssey vans in Alabama. Pilot sales were up 11 percent last month, but Odyssey and Ridgeline sales were down 18 and 86 percent, respectively.

Analysts say that increasingly products offered by other automakers have drawn would-be Honda buyers into competitor showrooms when dealership inventories – and manufacturer-backed deals – were weak.

“As they [Honda] start to lose market share, that is a worry,” Edmunds analyst Bill Visnic said. “There are people who have been loyal to Honda, but have not found what they want and so may go somewhere else. In the automotive industry, if you lose a buyer, it’s very hard to get that buyer back.”

Honda has never offered big incentives, but it still cut dealership spending over the summer because of its low inventory levels.

Nashua Car Dealers adds: ” With many Honda dealership lots still not up to inventory standards they are accustom to how can Honda not decide to build some worthwhile incentives into a program to lift sales. While many loyal and devoted Honda customers will wait it out many buyers faced with a choice are turning to competitive models like Volkswagen.”

Article courtesy of LeftLane by Andrew Ganz

 

About Atamian Volkswagen & Honda

The Volkswagen and Honda franchises are operated at 150 Main Street, Tewksbury, MA, which occupy land from Route 38 to I- 495 in Massachusetts. It remains a family business with Bob and Virginia Atamian as Dealer Principals since 1968. Bob has since been joined by his sons Robby and Terry and by his grandson Benjamin, who represents the 4th generation of Atamians in the business.

Message From Atamian owner and president Reed ‘Terry’ Atamian:

Thank you for your continued support and patronage!

Reed Atamian

Terry Atamian

Atamian Honda | Atamian Volkswagen

The Volkswagen and Honda franchises are operated at 150 Main Street, Tewksbury, MA, which occupy land from Route 38 to I- 495 in Massachusetts. Reed Atamian has succeeded Bob and Virginia Atamian as Dealer Principal. Reed entered the business in the mid 1980’s and has pushed its growth from a few hundred cars a year to several thousand. Reed has been joined by nephew Benjamin, who represents the 4th generation of Atamians in the business. Reed Atamian has also long been active in numerous community and charitable activities throughout the years. Local organizations benefiting from Reed Atamian’s sponsorships include the Cystic Fibrosis Foundation, The Genesis Fund, The Boys & Girls Club, The Tewksbury Patriotic Activities Committee, T.H.E. FARM Tewksbury, Tewksbury Police Athletic League, The Highland Sports Association of Lowell, Tewksbury Youth Skating Association, Tewksbury Youth Soccer League and Tewksbury Youth Baseball,Local Girls Softball, Ocean Matters, and The Claddagh Fund.

Please visit Reed Terry Atamians Professional Site http://www.terryatamian.com, his civic site http://www.iloveatamian.com as well as the Atamian Family site http://www.atamianfamily.org

 

Comments

  1. What a neat arlceti. I had no inkling.

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